INSURANCE TELEMARKETER

Tips to Make Effective Cold Calling Scripts for Insurance Telemarketing

Selling insurance to people with a cold call is tough, as it takes some time to build credibility over the phone. Most prospects think it’s not worth their time, even if you have some of the best policies to offer at affordable prices. This is why it’s difficult to get prospects lead through cold calling.

However, well-written cold calling scripts can help you stay focused and make your prospects feel connected with the information you provide. There are no fixed formats for such scripts, but you can enhance your success rate with some tips and tricks.

Essential Tips to Create Successful Cold Calling Scripts

When making cold calls, saying the same thing to all your prospects and pushing a desperate sale isn’t just wrong for you but also worse for your brand perception. Take help from a cold calling service provider such as InsuranceTelemarketer.com or ExclusiveCalls.com, and take notes of the following points to make aactive cold calling scripts to boost your connect rate.

1. Identify Suitable Prospects

This is a critical step when making cold calling scripts. You can’t expect to make successful sales without targeted leads. Once you know the vertical to target, you should segment your prospects accordingly to figure out the best customers. For example, if you are selling travel insurance, you need to find specific individuals or companies that are suitable to use your service based on location, age, income, marital status, and several other factors.

2. Focus on Your Prospects

One of the major  mistakes you can make as an insurance telemarketer is focusing on selling insurance instead of focusing on individual prospects. Once you start emphasizing the needs of your prospects when making a cold call, you can significantly increase the chances of engaging them in the conversation. You can even get them to think if their current policy is worth the price they are paying for and if you can provide a better alternative. So, always do some homework on each prospect before picking up the phone.

3. Create Script Variations

You should create separate scripts for different segments of your leads if you want to close more deals. It doesn’t require being entirely different but a few variations based on the position, location, and pain points of the prospects can help improve engagement, interest, and increased chances of talking about your product or service. Listen carefully, pick up points to prompt more questions, and get the prospects engaged before pitching.

4. Follow Best Practices

There are some basic rules which you should keep in mind when cold calling prospects. Make sure you are not missing out on any of them.

• Set the Right Tone: Articulately introduce yourself without jumping into the sales pitch straight away. Keep smiling and set an ambiance for a pleasant conversation even if the prospect doesn’t seem interested at the beginning of the call.
• Establish Familiarity: Once you introduce yourself, try to build a rapport by asking simple, pleasant questions to get them to think that you are familiar with them. For example, ask them about the university they attended and how they liked it. Or if a prospect has recently been promoted, congratulate them and ask them how they are doing with the new role. People often become receptive to such chatting, and this helps to start the real conversation.
• Talk about Prospect’s Needs: Before jumping into the benefits and the USP of your policy, talk about a pain point of your prospect and address it well. For example, ask them if their current insurance is giving them desired coverage, if they are spending too much or if they ever had any problems with claims. Take time and focus on building trust.
• Contact at the Right Time: Identify the time of the day when your prospects will be available to talk when studying your targeted leads. Calling at the right time of the day can give you better results.

We hope you can get prospects to listen to you if you follow these tips on cold calling scripts. Connect with affordable telemarketing services like Insurance Telemarketer to reach out to more opportunities and convert them into your valued customers.